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Earlier this year, The Museum of English Rural Life (@TheMERL) achieved the kind of viral success that social media managers salivate over. All it took was a particularly imposing ram, and five words that stamped the museum in the minds of Twitter users. “Look at this absolute unit.”

This is a great little story, and includes some interesting stuff about bridging the gap between two different worlds.

For [Adam Koszary, the man behind the tweet], social media removes the one-way dialogue that people often experience in museums – going to shows, reading the label, and going back home again. Koszary says it’s a chance to have the kind of conversations museums can’t have at exhibitions, and a more effective way of engaging with the public.