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Naming things is incredibly hard. Onym makes it much easier.

A good name can help a company or product become successful, of course, but it can also help the lowliest code library find an audience, help formalize an informal process, and propel ideas about the world toward becoming talking points throughout it.

And yet, what tools do we use for naming? What methodology? Many of us practice it informally, doing our best with thesauruses and domain name searches, never stopping to formalize an approach because it seems so devilishly simple – all you really need is a word or two in a language you’ve probably been using your entire life.

But like any art form, naming benefits from rich tools and processes, and this site is meant to help you discover them – to provide a starting point for anyone who needs to name something. That is: everyone, because every idea benefits from a good name.